About Us

Welcome to the True Blue website, founded by Ella Winnard, aged 21, in 2018.

This is a fun space for you to fulfil your loungewear & styling needs, whilst supporting an independent, UK based business. We specialise in making women like you, feel comfort like no other, wearing slow fashion that will last & stay on trend, encouraging you to wear our pieces time & time again.

Wanna know our inspiration behind our current collections? They're all different, so be sure to check their descriptions before you shop.

Our goals for now & the near future are to continue to grow our "Sustainably Made" products & create more of our garments from scratch, in house. These products will be featured in our "Handmade" category. Currently we have our designs manufactured ethically, out of house. We then customise our products at our TBD HQ & support other small businesses in the process. A few of the local businesses we have worked with on our collections are, NKM Embroidery, ANDYours Scrunchies & JAM Textile Designs.

Our goal for the future. To bring creative spirits together, from seamstresses to graphic designers, from photographers to pattern cutters... all working in one, passion filled, textiles factory. I can't wait to have my very own True Blue team, supporting the journey of artsy minds, in my local area.

Want to know more? Check out our FAQ page.