We're an independent, UK Fashion brand specialising in handmade to order, slow fashion. Making your purchase undoubtedly even more special because it's been made JUST FOR YOU. Each garment is designed, manufactured or customised in our Lancashire based studio, by our founder Ella, avoiding mass production and making environmentally friendly choices.

We're aware that not all of our fabric is 100% planet friendly, however our aim is to consciously help our planet when and where we can, whilst creating unique & affordable handmade fashion, designed to dress up or dress down for many occasions. We use recycled promotional materials and packaging as well as offer some of our designs in 100% organic cotton. These can be found in our 'Organic' category.

Welcome to our little creative corner of the internet!

Our Best Selling Spirit Collection

Spirit Collection

Spirit Collection

Embrace the free spirit inside.  

  • Recent Trustpilot Reviews

    True blue is amazing. Her
    clothes are total quality. Very original and dead on trend. The ordering system
    is so very easy and the delivery is first class. We have had no issues
    whatsoever. A great little company. - Ken

  • "This is such an amazing brand, I ordered a dress and 2 tops and they are all stunning and amazing quality, thankyou so much! Will be buying again." - Shannon

  • "I’ve purchased from True Blue Designs on multiple occasions, and I have never once been disappointed. Their Simba Crop has become a staple in my wardrobe - I own 4 different ones - and you will not find better joggers anywhere. The quality of each piece is phenomenal, and the service you get is second to none. I could not recommend this brand any more, it’s is truly one of a kind." - Sophie