Welcome to the True Blue website, founded by me, Ella. This is a fun space for you to fulfil your loungewear & styling needs, whilst supporting an independent, UK based business. We specialise in making women like you, feel comfort like no other, wearing slow fashion that will last & stay on trend, encouraging you to wear our pieces time & time again.

Our current goal is to continue to grow our "Sustainably Made" and "Handmade" Collections. Our designs are either manufactured by another company, followed by customisation in our TBD HQ whilst supporting other small businesses in the process, or we make everything from scratch in house.

A few of the local businesses we have worked with on our collections are, NKM Embroidery, ANDYours Scrunchies & JAM Textiles Design.

What will our future look like? Our aim is to bring creative spirits together, from seamstresses to graphic designers, from photographers to pattern cutters... all working in one, passion filled, textiles factory. I can't wait to have my very own True Blue team one day, supporting the journey of artsy minds, in my local area.