Birthday

Spirit

Sunday

The Spirit Collection

Recent Trustpilot Reviews

"This is such an amazing brand, I ordered a dress and 2 tops and they are all stunning and amazing quality, thankyou so much! Will be buying again."

Shannon

Recent Trustpilot Reviews

"Excellent quality, handmade clothes! Deliveries are quick given items are bespoke and customer service is second to none. Will definitely be ordering from here again - a great small business!!"

Charlotte

Recent Trustpilot Reviews

"I’ve purchased from True Blue Designs on multiple occasions, and I have never once been disappointed. Their Simba Crop has become a staple in my wardrobe - I own 4 different ones - and you will not find better joggers anywhere. The quality of each piece is phenomenal, and the service you get is second to none. I could not recommend this brand any more, it’s is truly one of a kind."

Sophie

Hey Guys...

Welcome to the True Blue website, founded by Ella Winnard, aged 21, in 2018.

This is a fun space for you to fulfil your loungewear & styling needs, whilst supporting an independent, UK based business. We specialise in making women like you, feel comfort like no other, wearing slow fashion that will last & stay on trend, encouraging you to wear our pieces time & time again.

Our current goal is to continue to grow our "Sustainably Made" and "Handmade" Collections. Our designs are either manufactured by another company, followed by customisation in our TBD HQ whilst supporting other small businesses in the process, or we make everything from scratch in house.

A few of the local businesses we have worked with on our collections are, NKM Embroidery, ANDYours Scrunchies & JAM Textiles Design.

What will our future look like? Our aim is to bring creative spirits together, from seamstresses to graphic designers, from photographers to pattern cutters... all working in one, passion filled, textiles factory. I can't wait to have my very own True Blue team one day, supporting the journey of artsy minds, in my local area.

Gift Card

Looking to treat someone special? Struggling to choose the perfect piece? Choose our gift card & we'll post a beautiful card straight to you, ready for gifting along with an email full of your gifting info!

Go On