"Wow, I've just received my package and obsessed doesn't even cut it!! All the pieces are stunning and the quality is a different level of insane!"
"It's so amazing to see how far you've come as a brand, I always recommend you when friends are looking for new loungewear pieces. My flatmates are often shocked when I'm not wearing something from you haha"
"For everyday essential items of clothing.
True Blue is honestly one of my favourite small
businesses. The quality of their clothing is unreal,
you know that when you order from True Blue
you’re buying clothes that are made with love &
made to last"
Welcome to the True Blue website, founded by me, Ella. This is a fun space for you to fulfil your loungewear & styling needs, whilst supporting an independent, UK based business. We specialise in making women like you, feel comfort like no other, wearing slow fashion that will last & stay on trend, encouraging you to wear our pieces time & time again.
Our current goal is to continue to grow our "Sustainably Made" and "Handmade" Collections. Our designs are either manufactured by another company, followed by customisation in our TBD HQ whilst supporting other small businesses in the process, or we make everything from scratch in house.
A few of the local businesses we have worked with on our collections are, NKM Embroidery, ANDYours Scrunchies & JAM Textiles Design.
What will our future look like? Our aim is to bring creative spirits together, from seamstresses to graphic designers, from photographers to pattern cutters... all working in one, passion filled, textiles factory. I can't wait to have my very own True Blue team one day, supporting the journey of artsy minds, in my local area.
Looking to treat someone special? Struggling to choose the perfect piece? Choose our gift card & we'll post a beautiful card straight to you, ready for gifting along with an email full of your gifting info!Go On